Friday, June 30, 2017


Dasari Narayana Rao (4 May 1942 – 30 May 2017) was an Indian film director, dialogue writer, actor, politician, and lyricist known for his works predominantly in Telugu cinema, and few Bollywood films. He has directed more than one hundred and fifty feature films in a variety of genres. His works emphasize social injustice, corruption and gender discrimination. Rao has received two National Film Awards, nine state Nandi Awards including the Raghupathi Venkaiah Award, and four Filmfare Awards South including the lifetime Achievement. During his career he has also acted in Telugu, Tamil, and Kannada languages. He gained national fame, when he directed Rajesh Khanna in two completely different roles in successful films like Aaj Ka M.L.A. Ram Avtar and Asha Jyoti in 1984.

He holds Limca World Record for directing the most number of films. He directed works such as Tandra Paparayudu, (1986), and Surigaadu (1992), screened at International Film Festival of India in the panorama section,and Kante Koothurne Kanu (1998) which received the National Film Award Special Mention Feature Film. In 1983, he directed Meghasandesam which received critical acclaim at the Indian panorama, Tashkent Film Festival, 1983 Cannes Film Festival, and Moscow film festival. The film has also received the National Film Award for Best Feature Film in Telugu.Dasari was elected to the Rajya Sabha in the year2006. He became the Minister of state in Ministry of Coal.Said to be a confidante of Congress President Sonia Gandhi, Dasari once again became active in politics after Congress Party came back to power in 2004.

On 11 June 2013 Central Bureau of Investigation booked Dasari Narayana Rao for receiving Rs. 2.25 crores from Naveen Jindal in connection with Coalgate scam, and filed FIR against both

Friday, June 23, 2017

10 Killer Tips – our best practice guide to improve your campaigns

sms tips

1. Don't Use Text Language

Sending text that contain a message such as 'TXT BK 4 GR8 DEALS!' is unprofessional and sends the wrong image about your company. Always use proper language and grammar otherwise people might not be able to understand the message, and if they do they probably won't take you seriously!

2. Have A Clear Call To Action

You need to be clear about what you want them to do, and how you want them to do it. For example if you want them to visit your website, simply put 'Visit us online now Or if you want them to call you, 'Call Now on 0800 773 4455' To make sure the recipient acts upon the text, you should also explain the benefits

3. Make It Personal

Make use of our Dynamic messages which allow you to insert elect the field that you wish to be dynamic in your contact list (e.g. first name, customer account number, unique voucher code etc.), and your broadcast can then send customer-specific messages to each of your contacts. It means your campaign has a more personalised approach, and is more relevant to your customer.

4. Let Your Customer Know Who You Are

This one seems obvious but we have seen many SMS messages sent without them actually clearly stating who they are. The Voodoo SMS platform enables the broadcaster to enter a maximum 11 alphanumeric characters in the Sender ID field, and this can be great way to develop brand identity in your campaigns. It can be a powerful marketing tool to have the text message appearing to come from your company name.

5. Message length

A text message is only 160 characters so you need to keep it simple, concise and clear. A text message is a lot more effective if you stick to the point, tell them the benefits/advantages and have a clear call to action.

6. Time It Right

Sending your text message at the right time can be pretty important, you don't want to be waking people up at night, or disturbing them first thing in the morning. We have found the most effective time to send an SMS campaign is at lunchtime between 12 - 2pm and also late afternoon when people are coming to the end of their workday. These are just guidelines and can vary from business to business. With our scheduling feature you can choose a day and a time you want your sms to be sent out so it is convenient for you aswell.

7. Attention Grabber

They say that with certain pieces of advertising you only have you have 3 seconds to grab their attention. With a text message you will normally have their attention as soon as they hear their phone go off, but in order to keep their attention you need to make sure that your message contains an 'Attention Grabber' We have found that starting your message with one or two capitalised words such as 'TODAY ONLY' or 'BIG NEWS' works really well.

8. Clean Up Your Database

Sending text messages to old or inactive numbers means you are wasting money. Our state of the art platform will automatically exclude all duplicate numbers, and in addition, after a broadcast you will be notified the results of successful delivery and inactive numbers. This means you can exclude these numbers from future broadcasts, saving you money and increasing your delivery percentage.

9. Monitor Your Results

The first thing you will want to know after sending out your bulk SMS campaign is the delivery result, i.e. how many of the messages were successfully delivered, and how many bounced. Voodoo SMS provides our customers with several KPIs to measure the success of each sent message. Analysis of this invaluable real time information is essential for designing future campaigns, and making them even more effective.

10. Allow People To Opt Out

The last thing you will want to do is annoy your customers so it is important to give them the option to opt out if they so wish. This will also reduce your costs and increase your response rate as you won't be sending text messages to people that aren't interested in them.

Thursday, June 22, 2017


SKS Events
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Wednesday, June 21, 2017

International Yoga Day 2017

International Yoga Day 2017

Underlining that “Prime Minister Modi’s efforts at soft power diplomacy are getting fruits,” a senior BJP leader said: “Congress’s behaviour on Yoga Day shows it is allergic to anything and everything Indian and 125 crore Indians are allergic to exactly such behaviour. The Congress’s mocking and rejection of Yoga Day would be similarly met by their rejection and mocking at poll booths.”
Through the day, tweets mocking Yoga Day celebrations went out from the official Twitter handle of the Congress, its leaders and workers, who sought to rake up issue of unrest among farmers. The Congress handle tweeted an inverted International Yoga Day and a hashtag #BJP_KisanMuktasan to take a swipe at the Modi government which led nationwide participation on Yoga Day. Targeting the Prime Minister, it said he had “abandoned his duty towards farmers #BJP_KisanMuktasan”.
Former Union Minister and Congress MP Shashi Tharoor tweeted the inverted International Yoga Day and mocked the BJP for “practising Shirshasana (in Hindi) for 3yrs by standing on its head its opposition to Aadhar, FDI, GST, & other UPA ideas”. “Yes SHAVASAN,” Congress leader Digvijaya Singh posted, responding to Congress activist Shehzad Poonawalla’s tweet that read “Wonder if there is any Asan to help farmers get rid of debts & increase MSP by 50%? Clearly Modi’s Ashwa-Asan means little #YogaDay2017.”

BJP spokesperson Anil Baluni said: “This shows the ideological bankruptcy of the Congress. They can can go to any extent in the name of their opposition to the BJP. They should remember that yoga is an ancient cultural heritage of the country and citizens of the country are taking note of this deplorable behaviour of the Congress.”
“Yoga may be thousands of years old, but its importance and relevance has never been greater, than now. As our Prime Minister says, yoga ensures health assurances at zero premium. People from across the world are realizing its importance and adopting it like never before. Yoga has now become India’s most exported product ever,” a BJP leader said, underlining that the Modi government gave yoga a new impetus. “Its efforts to get the International Day of Yoga adopted by the UN deserves wide applause… On Yoga Day, one could see it actively being celebrated from mandals at local level to missions in foreign countries. But just because Narendra Modi is ensuring that India’s proud heritage, yoga, is getting its due, does it mean that his detractors mock yoga?”
“The kind of behaviour forces one to ask the question: How is it that Congress party can ignore and mock the country’s rich cultural heritage? While we have heads of various countries participate in Yoga Day events, the Congress party vice-president chose to ignore Yoga Day event amidst his Vacation-asana. The party, except for a couple of exceptions, gave a miss to Yoga day events. It seemed as if Congress party was registering a protest against the celebration of anything Indian,” the BJP leader said. “The Congress was also trying its best to provoke farmers by using #BJP_KisanMuktasana as if doing Yoga is harmful to interests of farmers. Their concern for the farmers is a bit too rich, especially when Rahul Gandhi is busy vacationing abroad,” the leader said.

Champions Trophy,

Champions Trophy,
Champions Trophy, one of the most coveted cricket tournaments of the present times, has been played amongst the cricket-playing nations since the year 1998. The fight for the championship takes place every two years, with the matches being spread out over a two-week period. Initially called the Knock Out Tournament, its name was changed to ICC Champions Trophy in the year 2002 and it has been carried over ever since. 

After the first Champions Trophy of 1998, then called ICC Knock Out Tournament, South Africa emerged as the winner, beating West Indies by four wickets, in a match that was played in Dhaka, Bangladesh. The latest Champions Trophy was held in the year 2006, with Australia being declared the winner. It beat West Indies by eight wickets, to win its first ever Champions Trophy. 

In 2013 ICC Champions Trophy India beat host England by five runs. India and Australia won world second largest ODI tournament twise. As for the winners in the interim championships, the names have been listed below.

The final was played between Australia and New Zealand, with the former emerging as the winner. New Zealand batted first and made 200 runs, in fifty overs, after losing 9 wickets. Australia chased the target and managed to reach it within 45.2 overs, with six wickets in hand. With this, Australia has registered not only its second, but also consecutive win in the Champions Trophy.

Pakistan made history by beating India comprehensively in the final of ICC Champions Trophy 2017 at The Oval on Sunday. Sarfraz Ahmed's team started the tournament with a heavy defeat to their arch-rivals, but finished it with a win over them in quite some style. Pakistan became the fourth team after West Indies, Sri Lanka and India to win the World Cup, World T20 and Champions Trophy.
Fakhar Zaman and Azhar Ali's century stand for the opening wicket put Pakistan in the driver's seat after Virat Kohli opted to bowl first in the high-voltage clash. It was vital for Pakistan to post a big total and they did it with the help of Mohammad Hafeez's cameo at the end. Zaman took risks here and there did not allow the Indian spinners to settle by taking risks and due to that India were not able to pick wickets in the middle overs.
India lost their two key batsmen – Rohit Sharma and Kohli early in the big chase and then never came back into the match as they kept on losing wickets regularly.
Hardik Pandya tried to show some fight but he was run out when he was set for a century, and Pakistan won the final by a mammoth 180 runs – the largest winning margin in the final of an ICC tournament. This was also Pakistan's biggest winning margin by runs over India in ODIs.

Things You Can Do To Save Environment

Things You Can Do To Save Environment

Going green is easier than you think. There are little things you can do every day to help reduce greenhouse gases and make a less harmful impact on the environment. Taking care of the Earth is not just a responsibility -- it's a privilege. ­In that spirit, 
1.­ Pay attention to how you use water. The little things can make a big difference. Every time you turn off the water while you're brushing your teeth, you're doing something good. Got a leaky toilet? You might be wasting 200 gallons of water a day . Try drinking tap water instead of bottled water, so you aren't wasting all that packaging as well. Wash your clothes in cold water when you can.
2. Leave your car at home. If you can stay off the road just two days a week, you'll reduce greenhouse gas emissions by an average of 1,590 pounds per year Combine your errands -- hit the post office, grocery store and shoe repair place in one trip. It will save you gas and time.
3. Walk or ride your bike to work, school and anywhere you can. You can reduce greenhouse gases while burning some calories and improving your health. If you can't walk or bike, use mass transit or carpool. Every car not on the road makes a difference.
4. Recycle.You can help reduce pollution just by putting that soda can in a different bin. If you're trying to choose between two products, pick the one with the least packaging. If an office building of 7,000 workers recycled all of its office paper waste for a year, it would be the equivalent of taking almost 400 cars off the road 
5. Compost. Think about how much trash you make in a year. Reducing the amount of solid waste you produce in a year means taking up less space in landfills, so your tax dollars can work somewhere else. Plus, compost makes a great natural fertilizer. Composting is easier than you think.
6. Change your light bulbs. Compact fluorescent light bulbs (CFLs) last 10 times longer than a standard bulb and use at least two-thirds less energy. If you're shopping for new appliances or even home electronics, look for ENERGY STAR products, which have met EPA and U.S. Department of Energy guidelines for energy efficiency. As of December 2013, ENERGY STAR had helped families and businesses to save an estimated $295 billion on utility bills and prevented more than 2.1 billion metric tons of greenhouse gas emissions from being released over the past two decades . 
7. Make your home more energy efficient . Clean your air filters so your system doesn't have to work overtime. Get a programmable thermostat so you aren't wasting energy when you aren't home. When you go to bed, reduce the thermostat setting -- you won't miss those extra degrees of heat or air conditioning while you're asleep.
8. Maintain your car. Underinflated tires decrease fuel economy by up to three percent and lead to increased pollution and higher greenhouse gas emissions . Underinflation also increases tire wear, so it will save you money in the long run if you're good about checking your tire pressure.
9. Drive smarter. Slow down -- driving 60 miles per hour instead of 70 mph on the highway will save you up 4 miles per gallon. . Accelerating and braking too hard can actually reduce your fuel economy, so take it easy on the brakes and gas pedal.
10.Turn off lights when you're not in the room and unplug appliances when you're not using them. It only takes a second to be environmentally conscious.

Intellectual Exchanges From Silicon Valley To Delhi

Intellectual Exchanges From Silicon Valley To Delhi

Travis Kalanick, co-founder of Uber, has been a much awaited guest in Delhi. Kalanick met with high-profile politicians and automobile manufacturers during his visit to India. At the TiE Global Summit in Delhi, a full-house audience listened on mesmerised as Kalanick shared his life as an entrepreneur, his failures and other startup ventures.

Deep Kalra, CEO and founder of MakeMyTrip, the host of the “Travis Session”, said, “This was the second time that I was in a discussion with Travis Kalanick. The first time being the Startup India Action Plan launch event. In my opinion there are a couple of key takeaways from the discussion.

“Be pragmatic rather than emotional when it comes to taking important business decisions — for every entrepreneur, the company is akin to one’s own child and thus sometimes and understandably so, it becomes quite difficult to take decisions pragmatically and not emotionally. As Travis mentioned, deciding to merge Uber’s China business with Didi Chuxing was an emotionally tough decision for him but the right one for the company. As an entrepreneur, we must always remember to take decisions objectively, with only one consideration in mind — the wellbeing of the company and your team members.

“Don’t give up too soon — before taking the decision to start out on your own and turning an entrepreneur, remember that you are in it for the long haul. Often, people turn to entrepreneurship with great zeal but decide to give it up once they meet with a few failures. When Travis was working on his second venture, during a period of severe cash crunch, he decided to move back to his parents’ house. It was perhaps a difficult decision. He did have the option to shut it all down and take up a regular job but he decided to stick it out! Entrepreneurs must remember that more than anything else, it is the conviction and belief in one self that matters! You have to have faith in your idea and yourself.”

‘India won’t ever be a Silicon Valley’

Rajendran Dandapani, director of engineering at Zoho, a cloud and SaaS company headquartered in California, famous for bootstrapping ever since its inception around 20 years back, had this to say about making bootstrapping great again: “VCs and investors hate us because we managed to make it without them.” The main takeaway to the seekers of inspiration was that innovation is compulsory, and innovation will come out of compulsion. And when you’re known to be an innovative company reliant on your own funds the money you seek to really boost growth will come calling from hither, thither and every other direction, he said.

Kanwal Rekhi enjoys superstar status among the TiE chartered members. Rekhi co-founded TiE global network and Inventus Capital and is the first Indo-American founder and CEO to take a venture-backed company public on the Nasdaq.

“It’s hard to see the Indian ecosystem ever becoming as big or surpassing Silicon Valley; the success is hard to replicate even within the US. But India doesn’t have to be better or bigger or even like Silicon Valley. We need to focus on fostering more innovation with our ecosystem and in the coming decades. I think India’s startups will be in a good place,” said Rekhi.

Ashok Trivedi, sharing his biggest advice to entrepreneurs from his prolific career, said, “Take a few risks. You can’t achieve large successes without taking some risks.” Trivedi is the co-founder of iGate which was acquired by Capgemini for over $4 billion in 2015.

Wednesday, June 14, 2017


Spirulina represents a biomass of cyanobacteria (blue-green algae) that can be consumed by humans and other animals. There are two species, Arthrospira platensis and Arthrospira maxima.
Arthrospira is cultivated worldwide; used as a dietary supplement as well as a whole food; and is also available in tablet, flake and powder form. It is also used as a feed supplement in the aquaculture, aquarium and poultry industries.

The maxima and plaetensis species were once classified in the genus Spirulina. The common name, Spirulina, refers to the dried biomass of Arthrospira platensis,which belongs to the oxygenic photosynthetic bacteria that cover the groups Cyanobacteria and Prochlorales. These photosynthetic organisms, Cyanobacteria, were first considered as algae until 1962 and for the first time, these blue green algae were added to prokaryote kingdom and proposed to call these microorganisms as Cyanobacteria  where algae is considered to be a very large and diverse group of eukaryotic organisms. This designation was accepted and published in 1974 by the Bergey's Manual of Determinative Bacteriology.Scientifically, there is a quite distinction between Spirulina and Arthrospira genus. Stizenberger, in 1852 gave the name Arthrospira based on the septa presence, helical form and multicellular structure and Gomont in 1892, confirmed aseptate form of the Spirulina genus. Geitler in 1932, reunified both members designating them as Spirulina without considering the septum. The worldwide research on microalgae was carried out in the name of Spirulina, but the original species exploited as food with excellent health properties belongs to genus Arthrospira. This common difference between scientists and customers is difficult to change. These Arthrospira genus, constitute a helical trichomes of varying size and with various degree of coiling including tightly coiled morphology to even straight uncoiled form. The filaments are solitary and reproduce by binary fission and the cells of the trichomes vary from 2 μm to 12 μm and can sometime reach up to 16 μm. Species of the genus Arthrospira have been isolated from alkaline brackish and saline waters in tropical and subtropical regions. Among the various species included in the genus Arthrospira, A. platensis is the most widely distributed and is mainly found in Africa but also in Asia. Arthrospira maxima is believed to be found in California and Mexico.They are now agreed to be in fact Arthrospira; nevertheless, and somewhat confusingly, the older term Spirulina remains in use for historical reasons.

Arthrospira species are free-floating filamentous cyanobacteria characterized by cylindrical, multicellular trichomes in an open left-hand helix. They occur naturally in tropical and subtropical lakes with high pH and high concentrations of carbonate and bicarbonate. A. platensis occurs in Africa, Asia, and South America, whereas A. maxima is confined to Central America. Most cultivated spirulina is produced in open channel raceway ponds, with paddle-wheels used to agitate the water. The largest commercial producers of spirulina are located in the United States, Thailand, India, Taiwan, China, Bangladesh, Pakistan, Burma (Myanmar), Greece, and Chile.

Spirulina thrives at a pH around 8.5 and above, which will get more alkaline, and a temperature around 30 °C (86 °F). They are able to make their own food, and do not need a living energy or organic carbon source. In addition, spirulina has to have an ensemble of nutrients to thrive in a home aquarium or pond